{"id":9338,"date":"2025-01-05T22:13:53","date_gmt":"2025-01-05T22:13:53","guid":{"rendered":"https:\/\/master-cpo.parisnanterre.fr\/?p=9338"},"modified":"2025-01-10T19:58:08","modified_gmt":"2025-01-10T19:58:08","slug":"fabian-kastl-un-regard-expert-sur-la-communication-externe-chez-insign","status":"publish","type":"post","link":"https:\/\/master-cpo.parisnanterre.fr\/index.php\/2025\/01\/05\/fabian-kastl-un-regard-expert-sur-la-communication-externe-chez-insign\/","title":{"rendered":"Fabian Kastl : Un regard expert sur la communication externe chez Insign"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/master-cpo.parisnanterre.fr\/wp-content\/uploads\/2025\/01\/IMG_0510-1024x768.jpg\" alt=\"\" class=\"wp-image-9340\" srcset=\"https:\/\/master-cpo.parisnanterre.fr\/wp-content\/uploads\/2025\/01\/IMG_0510-1024x768.jpg 1024w, https:\/\/master-cpo.parisnanterre.fr\/wp-content\/uploads\/2025\/01\/IMG_0510-300x225.jpg 300w, https:\/\/master-cpo.parisnanterre.fr\/wp-content\/uploads\/2025\/01\/IMG_0510-768x576.jpg 768w, https:\/\/master-cpo.parisnanterre.fr\/wp-content\/uploads\/2025\/01\/IMG_0510-1536x1152.jpg 1536w, https:\/\/master-cpo.parisnanterre.fr\/wp-content\/uploads\/2025\/01\/IMG_0510-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.linkedin.com\/in\/fabiankastl\/\">Fabian Kastl<\/a>, consultant en social media chez <strong><a href=\"https:\/\/www.linkedin.com\/company\/insign-groupe\/\">Insign,<\/a><\/strong> a pr\u00e9sent\u00e9 la communication externe en entreprise lors de la Journ\u00e9e des M\u00e9tiers de l&rsquo;information-communication \u00e0 Paris Nanterre le 7 novembre 2024.<\/h2>\n\n\n\n<p>Le 7 novembre 2024, l&rsquo;Universit\u00e9 de Paris Nanterre a eu le plaisir d&rsquo;accueillir Fabian Kastl, Consultant en social media chez Insign, lors de la Journ\u00e9e des M\u00e9tiers de l&rsquo;Information et de la Communication. Dans le cadre de cet \u00e9v\u00e9nement, qui rassemble \u00e9tudiants et professionnels du domaine, M. Kastl a partag\u00e9 son expertise en mati\u00e8re de communication externe, un sujet d&rsquo;une grande importance dans le monde num\u00e9rique d&rsquo;aujourd&rsquo;hui.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Un parcours marqu\u00e9 par l&rsquo;expertise en social media<\/h3>\n\n\n\n<p>Fabian Kastl, fort de son exp\u00e9rience chez Insign, une agence sp\u00e9cialis\u00e9e dans la strat\u00e9gie digitale, a une connaissance approfondie des dynamiques des r\u00e9seaux sociaux. Son r\u00f4le en tant que Consultant en social media lui permet d&rsquo;accompagner ses clients dans la gestion et l&rsquo;optimisation de leur communication \u00e0 travers les diff\u00e9rents canaux num\u00e9riques. Il a ainsi abord\u00e9, lors de son intervention, les d\u00e9fis et les opportunit\u00e9s qu&rsquo;offrent les r\u00e9seaux sociaux pour les entreprises modernes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"592\" src=\"https:\/\/master-cpo.parisnanterre.fr\/wp-content\/uploads\/2025\/01\/Capture-decran-2025-01-05-230621.png\" alt=\"\" class=\"wp-image-9342\" srcset=\"https:\/\/master-cpo.parisnanterre.fr\/wp-content\/uploads\/2025\/01\/Capture-decran-2025-01-05-230621.png 774w, https:\/\/master-cpo.parisnanterre.fr\/wp-content\/uploads\/2025\/01\/Capture-decran-2025-01-05-230621-300x229.png 300w, https:\/\/master-cpo.parisnanterre.fr\/wp-content\/uploads\/2025\/01\/Capture-decran-2025-01-05-230621-768x587.png 768w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/><figcaption class=\"wp-element-caption\">Photo issue du profil professionnel de LinkedIn de M. Fabian Kastl<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-social-links is-content-justification-right is-layout-flex wp-container-core-social-links-is-layout-765c4724 wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/fabiankastl\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Le r\u00f4le cl\u00e9 du consultant en communication<\/h3>\n\n\n\n<p>En tant que consultant, Fabian Kastl joue un r\u00f4le fondamental dans la d\u00e9finition des strat\u00e9gies de communication des entreprises. Son travail consiste \u00e0 analyser les besoins des clients, \u00e0 concevoir des strat\u00e9gies personnalis\u00e9es et \u00e0 les accompagner dans leur mise en \u0153uvre. Il a expliqu\u00e9 que son objectif est de permettre aux entreprises de maximiser leur visibilit\u00e9 et leur impact tout en maintenant une coh\u00e9rence dans leur communication.<\/p>\n\n\n\n<p>Au-del\u00e0 des aspects techniques, M. Kastl a \u00e9galement \u00e9voqu\u00e9 l\u2019importance de la dimension humaine dans la communication : comprendre les valeurs, la culture et les objectifs d&rsquo;une entreprise est essentiel pour concevoir une strat\u00e9gie efficace et authentique.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Une rencontre enrichissante pour les \u00e9tudiants<\/h3>\n\n\n\n<p>L&rsquo;intervention de Fabian Kastl a \u00e9t\u00e9 un moment cl\u00e9 de la journ\u00e9e, nous permettant d&rsquo;approfondir nos connaissances sur les m\u00e9tiers de la communication externe et du social media. Son expertise et sa p\u00e9dagogie ont captiv\u00e9 notre attention, nous offrant une vision claire des d\u00e9fis et enjeux actuels dans le domaine de la communication. Cette journ\u00e9e a \u00e9t\u00e9 un vrai succ\u00e8s, renfor\u00e7ant le lien entre notre formation et le monde professionnel, tout en nous inspirant pour nos futures carri\u00e8res dans ce secteur.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Autre article <\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fabian Kastl, consultant en social media chez Insign, a pr\u00e9sent\u00e9 la communication externe en entreprise lors de la Journ\u00e9e des M\u00e9tiers de l&rsquo;information-communication \u00e0 Paris Nanterre le 7 novembre 2024. Le 7 novembre 2024, l&rsquo;Universit\u00e9 de Paris Nanterre a eu le plaisir d&rsquo;accueillir Fabian Kastl, Consultant en social media chez Insign, lors de la Journ\u00e9e [&hellip;]<\/p>\n","protected":false},"author":120,"featured_media":9340,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-9338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vie-pro"],"_links":{"self":[{"href":"https:\/\/master-cpo.parisnanterre.fr\/index.php\/wp-json\/wp\/v2\/posts\/9338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/master-cpo.parisnanterre.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/master-cpo.parisnanterre.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/master-cpo.parisnanterre.fr\/index.php\/wp-json\/wp\/v2\/users\/120"}],"replies":[{"embeddable":true,"href":"https:\/\/master-cpo.parisnanterre.fr\/index.php\/wp-json\/wp\/v2\/comments?post=9338"}],"version-history":[{"count":2,"href":"https:\/\/master-cpo.parisnanterre.fr\/index.php\/wp-json\/wp\/v2\/posts\/9338\/revisions"}],"predecessor-version":[{"id":9382,"href":"https:\/\/master-cpo.parisnanterre.fr\/index.php\/wp-json\/wp\/v2\/posts\/9338\/revisions\/9382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/master-cpo.parisnanterre.fr\/index.php\/wp-json\/wp\/v2\/media\/9340"}],"wp:attachment":[{"href":"https:\/\/master-cpo.parisnanterre.fr\/index.php\/wp-json\/wp\/v2\/media?parent=9338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/master-cpo.parisnanterre.fr\/index.php\/wp-json\/wp\/v2\/categories?post=9338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/master-cpo.parisnanterre.fr\/index.php\/wp-json\/wp\/v2\/tags?post=9338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}